10 Ecommerce Tips to Boost Sales for Small Businesses

Ecommerce is an ever-changing business. It’s part of a digital world that’s been continuously evolving since its creation. And not only that, but we access the web through devices that are becoming more advanced and practical—each and every day.

An online store needs to keep up with all these changes in order to stay relevant. 

But some things never change. 

Ecommerce businesses will always need to: 

  • Make a good first impression 
  • Take care of their customers
  • Reach them where they are

These best practices are essential for any business.

In this article, we’ll explain the most up-to-date ecommerce tips for accomplishing these timeless goals. 

Let’s dive right in!


  1. Make a good first impression on customers 
  2. Be customer-centric
  3. Be mobile-friendly 
  4. Align your business with social media
  5. Use more photos
  6. Stay on top of SEO
  7. Use live chat
  8. Create Call-to-Action & sign-up buttons
  9. Reassure users that their data is safe
  10. Use the right tools

1. Make a good first impression on customers

Customers form a first impression about your ecommerce store very quickly. In fact, it only takes people about 50 milliseconds to decide if they like your site or not.

This moment is essential because you can only make a first impression once. 

Ecommerce stores need to be as creative as possible to win lifelong customers. 

An investment in the best possible site design is the first step towards improving the user experience. 

You should also get your store onto a reliable ecommerce platform like BigCommerce or Shopify. These platforms make it easy to create a clear, logical structure for your online store

Create a business email address to establish your credibility. Hardly anyone will take a second look at what you have to say if your email domain ends with @gmail or @yahoo.com, among other things. Worse, your prospects might think you are a scammer.

In order to awe your customers, it’s also important to use the right popup templates at the right time. 

For example, you shouldn’t bombard new visitors with welcome popups. Give them some time to explore your site before you start showing your discounts (for more popup tips, check out this article). 

However, small, unobtrusive popups can improve customer experience. For example, a sidemessage is a great way to guide incoming visitors, just like Natural Vital did:

Natural Vital’s welcome sidemessage on their e-commerce landing pages

Check out this sidemessage template if you’d like to create a campaign that makes a good first impression on your visitors: 

2. Be customer-centric

An ecommerce business is more remote from customers and not as accessible as a brick-and-mortar store. Your customers can’t touch, feel, or try on your products before making a purchase. 

While there’s no solution for this issue, you can make up for it in a few different ways. 

The fact that it’s simply more convenient to buy from a website than go all the way into a store should be your jumping-off point.

However, that’s not enough. 

You need to show that you value your customers. For example, you could offer a fair price on all your products or free shipping. Also, it should be easy and simple to complete the entire purchase process—from selection to checkout.

Having stellar customer service is another way to show that you value your customers. So ensure you invest in customer service training and equip your team with an efficient cloud contact center software that will enable them to provide the best on-the-phone customer experience.

Make sure that people come away from interacting with your business with positive feelings.  You can even share your business flyer templates or digital business card with every customer order to ensure that they remember about your business the next time they want something you offer.

Take these extra steps to keep your customer engaged with your site. It will pay off and motivate them to make a purchase.

But don’t forget to keep your customers engaged after their purchase, too. For example, effective e-commerce fulfillment strategies can make returns easier for customers. And that’s important, as customers who can easily return products are less likely to issue chargebacks or leave negative reviews.

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